From The Verge · Jess Weatherbed · · 1m 10s
Disney and Adobe team up on custom AI tools
Disney gets early access to Adobe's generative AI technology for theme parks, cruises, and ESPN graphics through a multiyear partnership announced at Adobe MAX.
In brief
Disney gets early access to Adobe's generative AI technology for theme parks, cruises, and ESPN graphics through a multiyear partnership announced at Adobe MAX. Disney and Adobe announced a multiyear partnership to develop proprietary generative AI models for Disney's theme parks, cruise line, and ESPN content…
Disney and Adobe announce AI partnership
The Walt Disney Company and Adobe announced a multiyear partnership today at Adobe's MAX conference to develop proprietary generative AI models for Disney's operations.
Early access to Firefly technology
Disney will receive early access to Adobe's latest technologies through Adobe Firefly Foundry, customized with unique world knowledge of Disney properties to generate production-ready outputs.
“human-centered and artist-led”
Applications across Disney operations
The AI tools will support Disney's theme parks, cruise line, ESPN content, and Walt Disney Studios. Adobe will help expand creative workflows and enhance sports fan engagement.
Part of Disney's broader AI strategy
This partnership follows Disney's previous deal with OpenAI and involvement with Character.AI's bankruptcy, as Disney pursues generative AI tools amid plans for significant cost savings.
Here's the gist
Disney and Adobe announced a multiyear partnership to develop proprietary generative AI models for Disney's theme parks, cruise line, and ESPN content.
