From The Verge · Emma Roth · · 1m 30s
Google pays publishers for AI search content
Google is testing payments to around 100 publishers for content used in its AI search features, as it faces legal pressure over the impact on web traffic.
In brief
Google is testing payments to around 100 publishers for content used in its AI search features, as it faces legal pressure over the impact on web traffic. Google has launched a pilot program paying around 100 publishers for content used in AI Overviews, AI Mode in Search, and Gemini, responding to regulatory pressure…
Google tests paying publishers
Google has launched a pilot program that pays publishers for their contributions to its AI-powered search features, according to The Information.
Around 100 publishers joined
The pilot program reportedly includes around one hundred publishers and began less than a year ago, according to reporting from Digiday.
Payments for AI content use
Google is paying publishers for how much their content contributed to AI Overviews, AI Mode in Search, and its Gemini chatbot.
Earnings vary widely
One publisher earned over one million dollars in a year, while another that joined a few months ago has earned around fifty thousand to sixty thousand dollars.
Regulatory pressure mounts
Google faces criticism and lawsuits from publishers and regulators. In June, the UK ruled Google must allow publishers to opt out of AI search features.
EU opens investigation
The European Union opened an investigation into Google's AI features' impact on web traffic and recently ordered it to make changes to its search engine.
What matters most
Google has launched a pilot program paying around 100 publishers for content used in AI Overviews, AI Mode in Search, and Gemini, responding to regulatory pressure and lawsuits over AI's impact on web traffic.
