The Verge

Oura buys Counsel Health for $625 million

The wearable maker is acquiring an AI chatbot startup to connect ring data directly to doctors.

By ·

Nov 10, 2026

4 cards · 1m 10s · tap to begin

From · · · 1m 10s

Oura buys Counsel Health for $625 million

The wearable maker is acquiring an AI chatbot startup to connect ring data directly to doctors.

In brief

The wearable maker is acquiring an AI chatbot startup to connect ring data directly to doctors. Oura is acquiring medical AI chatbot startup Counsel Health for $625 million to let users connect their ring data to doctors through an AI-powered app. Originally reported by The Verge.

Oura acquires Counsel Health

268600_oura_ring_5_AKrales_0104

Oura announced it agreed to acquire Counsel Health for six hundred twenty five million dollars. The deal is expected to close before the end of the year.

What Counsel Health does

Counsel Health calls itself an AI-native primary care company. Its AI chatbot delivers AI-generated responses based on users' health data from wearables, then connects them to in-house physicians.

Oura's three-part plan

Oura CEO Tom Hale told Bloomberg the acquisition connects wearables, clinical AI, and doctor access. The focus areas are preventative care, acute care for episodic health concerns, and specialty and chronic care.

Counsel's team joins Oura

Stevie Bonifield

Counsel Health's seventy employees will join Oura. CEO Muthu Alagappan becomes Oura's chief clinical AI officer. Counsel will continue serving enterprise partners including health plans, health systems, and employers.

The main idea

Oura is acquiring medical AI chatbot startup Counsel Health for $625 million to let users connect their ring data to doctors through an AI-powered app.

Read the original on The Verge

How we make summaries

React

Sign in to react and comment.

Comments (0)

Life is short. Keep it sweet. Respect others' opinions and be kind!

    Recommended next

    More decks on oura and related topics.