From The Verge · Victoria Song · · 1m 50s
Peloton's new folding treadmill targets budget shoppers
Peloton launches three refreshed treadmills, including a $2,195 Flex model that folds to save space and attract new members.
In brief
Peloton launches three refreshed treadmills, including a $2,195 Flex model that folds to save space and attract new members. Peloton is betting its new treadmill lineup, especially the more affordable Flex, will drive growth in a market it sees as ripe for expansion. Originally reported by The Verge.
Peloton refreshes entire treadmill lineup
Peloton is updating its two existing treadmills and adding a new folding Tread Flex at $2,195, part of a broader hardware refresh that includes AI-powered Peloton IQ software.
Flex folds up to save half the space
The $2,195 Tread Flex addresses user requests for a more compact machine. When folded upright, it takes up 50 percent less floor space than the standard model and has caster wheels for easy movement.
Safety features include slow-opening mechanism
The Flex has a two-cylinder release system that takes about 25 seconds to lower the deck gently, plus locked caster wheels and a passcode lock. Peloton confirmed there are no sensor-based safety features.
Vision models get better cushioning and buttons
The $3,495 Tread Vision and $6,695 Tread Plus Vision feature improved deck cushioning, redesigned jump buttons for speed and incline control, and a new tray for tablets and water bottles.
New software features personalized pace targets
All three treadmills get personalized pace recommendations after about 10 workouts, which adjust as fitness improves. A new ReRun feature lets users upload outdoor running routes to the treadmill with automatic incline adjustments.
Camera treadmills analyze running form
The Vision and Plus Vision models use motion tracking cameras to measure cadence, stride length, and vertical oscillation, then provide a running efficiency score and form improvement tips.
Flex targets budget buyers and apartment dwellers
Peloton positioned the Flex for walkers, hikers, and people in cramped spaces like New York City apartments. At $2,195, it's cheaper than other Peloton hardware but still pricier than most standalone treadmills.
In short
Peloton is betting its new treadmill lineup, especially the more affordable Flex, will drive growth in a market it sees as ripe for expansion.
