Roku's first OLED TVs drop $300 to $400

Roku launches its first OLED televisions with steep discounts at Amazon, making a 55-inch model the cheapest modern OLED TV available.

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Sep 25, 2026

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Roku's first OLED TVs drop $300 to $400

Roku launches its first OLED televisions with steep discounts at Amazon, making a 55-inch model the cheapest modern OLED TV available.

In brief

Roku launches its first OLED televisions with steep discounts at Amazon, making a 55-inch model the cheapest modern OLED TV available. Roku's new OLED TVs are discounted up to four hundred dollars at Amazon, with the fifty five inch model now starting at six hundred ninety nine dollars. Originally reported by The…

Roku enters the OLED market

Roku-Pro-Series-2026-oled-roundup

Roku launched its first OLED TVs with a fifty five inch Pro Series model starting at nine hundred ninety nine dollars, featuring a one hundred twenty hertz refresh rate OLED panel.

Fifty five inch model drops to six hundred ninety nine

At Amazon, enter code ROKUOLED300 at checkout to knock three hundred dollars off the fifty five inch Pro Series, making it the most affordable modern fifty five inch OLED available.

Sixty five inch model falls to seven hundred ninety nine

The sixty five inch Pro Series normally costs one thousand two hundred ninety nine dollars. Code ROKUOLED400 at Amazon reduces it to seven hundred ninety nine dollars, a four hundred dollar discount.

Built in Roku software and gaming features

Built in Roku software and gaming features

The Pro Series includes Roku's software built in, a backlit remote, auto low latency mode, and variable refresh rate with AMD FreeSync Premium for gaming without needing external devices.

Brighter Pro Series LX coming October

A pricier Pro Series LX model arrives in October starting at one thousand two hundred ninety nine dollars, claiming to be twice as bright with a reflection reducing polarizer and one hundred forty four hertz refresh rate.

Other tech deals this week

Nothing Phone 4A Pro drops to four hundred forty nine dollars for the base model at Amazon. DJI Osmo Nano bundles start at three hundred forty nine dollars. Ember Warming Mug costs thirty four ninety nine at Woot.

The takeaway

Roku's new OLED TVs are discounted up to four hundred dollars at Amazon, with the fifty five inch model now starting at six hundred ninety nine dollars.

Read the original on The Verge

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