From The Verge · Jess Weatherbed · · 1m 10s
Spotify launches paid memberships for podcast creators
Spotify is rolling out a Patreon-style membership system that lets podcast creators charge fans for bonus content, early access, and fewer ads.
In brief
Spotify is rolling out a Patreon-style membership system that lets podcast creators charge fans for bonus content, early access, and fewer ads. Spotify is rolling out podcast memberships in thirty four regions, letting creators offer exclusive content and perks behind a paywall while keeping ninety percent of revenue…
Spotify rolls out memberships today
Spotify is launching Memberships, a subscription feature first announced in May, in thirty four regions today. Podcast creators can offer fans exclusive content, early access, bonus episodes, and reduced ads behind a paywall.
Creators keep ninety percent of revenue
Podcast creators can set their own pricing across multiple subscription tiers. Spotify keeps ten percent of membership revenue. Creators also get tools to analyze their audience, run targeted promotions, and offer free trials.
How it differs from past features
Memberships works like Patreon, letting fans voluntarily support creators. It is separate from the podcast subscription feature Spotify introduced in twenty twenty one. Creators can use Memberships alongside ads and the Spotify Partner Program.
Eligibility and access requirements
Shows must be hosted on Spotify for Creators or Megaphone and have at least one hundred consumption hours, one hundred listeners or viewers, and three published episodes.
What matters most
Spotify is rolling out podcast memberships in thirty four regions, letting creators offer exclusive content and perks behind a paywall while keeping ninety percent of revenue.
