From The Verge · Terrence O'Brien · · 1m 10s
TikTok bans Musk documentary account
TikTok has permanently suspended the promotional account for Alex Gibney's Elon Musk documentary, escalating its rejection of the film.
In brief
TikTok has permanently suspended the promotional account for Alex Gibney's Elon Musk documentary, escalating its rejection of the film. TikTok permanently banned the promotional account for Alex Gibney's Musk documentary just before its wider release, marking an escalation from earlier ad rejections. Originally…
TikTok shuts down documentary account
Just before the wider release of Alex Gibney's Musk documentary, TikTok permanently suspended the film's promotional account. Bleecker Street, the distributor, was informed Friday afternoon of the imminent suspension.
Larry Ellison connection to the film
TikTok has no official affiliation with Elon Musk, but part owner Larry Ellison appears in the documentary via a text message offering to help Musk fund his Twitter purchase.
Platforms rejected ads for the film
Last month, YouTube, Meta, X, and TikTok all rejected ads for the documentary. YouTube and Google reversed course, calling it an error. TikTok and X have refused to change their stance.
“error”
The irony of the shutdown
Shortly before the account was removed, it posted that people should see the movie before it gets shut down. The ban marks a serious escalation from earlier ad rejections.
“before it gets shut down”
The short version
TikTok permanently banned the promotional account for Alex Gibney's Musk documentary just before its wider release, marking an escalation from earlier ad rejections.
