From TokenPost · · 40s
Curiosity Drives Digital Rouble Adoption
Most Russians opened digital ruble accounts to try something new, not for practical reasons.
In brief
Most Russians opened digital ruble accounts to try something new, not for practical reasons. Curiosity, not utility, drove Russians to open digital ruble accounts, with limited activity after opening. Originally reported by TokenPost.
Survey Finds Curiosity
A survey of 1,500 Russians found curiosity was the most frequently stated reason for opening a digital ruble account.
Limited Activity After Opening
42% of respondents opened accounts to try something new, while 35% had limited activity after opening.
Requests for Regular Use
54% want cashback or discounts to encourage regular use, with 42% seeking more merchant acceptance.
The key point
Curiosity, not utility, drove Russians to open digital ruble accounts, with limited activity after opening.
