From TokenPost · · 30s
Netflix Cuts 2026 Ad Revenue Forecast
Netflix lowers 2026 ad revenue forecast to $2.7 billion.
In brief
Netflix lowers 2026 ad revenue forecast to $2.7 billion. Netflix revised its full-year 2026 advertising revenue forecast to about $2.7 billion from $3 billion. Originally reported by TokenPost.
Netflix Revenue Forecast
Netflix lowered its full-year 2026 advertising revenue forecast to about $2.7 billion in its Oct. 20 third-quarter results.
Previous Forecast
The company had previously expected approximately $3 billion in advertising revenue for the year.
Reason for Revision
The revision reflects a slower-than-expected rollout of some advertising products.
The main idea
Netflix revised its full-year 2026 advertising revenue forecast to about $2.7 billion from $3 billion.
