From TokenPost · · 40s
Netflix Shares Drop After Ad Forecast Cut
Netflix shares fell 5.2% Wednesday after cutting 2026 ad revenue forecast to $2.7 billion.
In brief
Netflix shares fell 5.2% Wednesday after cutting 2026 ad revenue forecast to $2.7 billion. Netflix lowered its 2026 advertising revenue forecast to $2.7 billion from $3 billion. Originally reported by TokenPost.
Netflix Shares Fall
Netflix shares were down 5.2% at 12:40 p.m. ET (16:40 UTC) Wednesday, Oct. 21, following an earnings beat, a lower advertising forecast and fourth-quarter guidance below analyst expectations.
Ad Revenue Forecast Cut
Netflix lowered its 2026 advertising revenue forecast to about $2.7 billion from approximately $3 billion.
Fourth Quarter Guidance
For the fourth quarter, Netflix projected $13.442 billion in revenue, below a $13.51 billion analyst estimate, and earnings of $0.67 per share.
The key point
Netflix lowered its 2026 advertising revenue forecast to $2.7 billion from $3 billion.
