From VICE · Lauren Boisvert · · 50s
Fontaines DC Blindsided by AI in Music Video
Fontaines DC frontman Grian Chatten says AI was used unsanctioned in their 'Marianne' music video without anyone knowing.
In brief
Fontaines DC frontman Grian Chatten says AI was used unsanctioned in their 'Marianne' music video without anyone knowing. Fontaines DC discovered AI was used in their 'Marianne' music video without their knowledge, contradicting their anti-AI stance. Originally reported by VICE.
AI Used in Music Video
Fontaines DC frontman Grian Chatten says AI was used unsanctioned in their 'Marianne' music video without anyone knowing.
“I woke up at like 5:30 a.m. the day after the video came out, and i saw an article that said there was ai used in the video”
Band Denies AI Approval
Chatten stated they don't condone AI in any capacity and will add a clause to future contracts prohibiting it.
“We're gonna have it written into our contracts going forward that it can't be in our music videos”
No One Knew About AI
The band confirmed no one, including their label or management, was told about the AI use in the video.
“Apparently not even our label or our management were told about it and it was a real shock”
Human Effort Behind Video
Over 110 people worked on the video, with all main scenes and effects created using VFX and prosthetics.
“So all those main scenes and main effects and stuff were vfx and prosthetics”
What to remember
Fontaines DC discovered AI was used in their 'Marianne' music video without their knowledge, contradicting their anti-AI stance.
