From VICE · Tony Alpsen · · 50s
Movie Theater's Iron Man 3 Stunt Sparks Active Shooter Fear
A Missouri theater's Iron Man 3 promotional stunt with armed actors accidentally triggered an active shooter scare.
In brief
A Missouri theater's Iron Man 3 promotional stunt with armed actors accidentally triggered an active shooter scare. A Missouri movie theater's Iron Man 3 publicity stunt with fake guns caused confusion and police response, later apologizing for safety concerns. Originally reported by VICE.
Goodrich Capital 8 Theater Stunt
A Missouri theater hired a man in tactical gear with fake guns to promote Iron Man 3 after its 2013 premiere.
Active Shooter Response
Police treated the incident as an active shooter situation after a man in assault gear was spotted carrying modified firearms.
Theater Manager's Explanation
The manager claimed the stunt was planned months in advance and only a few people were upset while hundreds were entertained.
Apology and Clarification
The theater apologized for safety concerns, noting customers didn't realize the actors were S.H.I.E.L.D. operatives with fake guns.
What it means
A Missouri movie theater's Iron Man 3 publicity stunt with fake guns caused confusion and police response, later apologizing for safety concerns.
