A truck that refuses to rush

Kenneth Ezell parks a fully restored 1923 Ford Model T pickup on a busy South Carolina road and sells boiled peanuts from it. The truck rumbles instead of roars, and neither does the man behind the wheel.

Slowing down is the business model

Ezell and his wife Erin run Salty Dog Boiled Peanuts together, choosing to work at their own pace. They wanted a slower life where people would stop, be social, and take a break from the rush.

“We wanted a slower pace of life. We realized we could work when we wanted to, at our own pace.”

Customers stay longer than expected

Drivers pull over for peanuts but linger far longer. Kids ask for pictures, older customers smile as memories surface, and conversations flow easily about the truck, the peanuts, and life itself.

“Most people don't even take five minutes out of their day to be social. But if they stop and talk about this truck, they will.”

Decades of passion finally merged

Right out of high school, Ezell worked restoring antique vehicles. Years later, when his boiled peanut business grew, his two passions finally came together in one truck.

“These two thoughts just marinated well together.”

The truck takes you back in time

The Model T remains all-original, from its four-cylinder engine to its hickory-spoked wheels and vanadium steel fenders. Ezell keeps it authentic because the truck represents an era when people were more social and depended on one another.

“This truck takes you back to a different time when people were more social and depended on one another.”

A birthday ride nobody forgets

A man named Buddy stopped by before his ninety-first birthday. Ezell gave him a business card for a free ride in the Model T. Buddy returned on his birthday, so excited he couldn't get his coat on.

“His wife said he was so excited he couldn't even get his coat on.”