From Vanity Fair · Nate Freeman · · 1m 30s
Chanel Art Magazine Features Cindy Sherman
Cindy Sherman creates provocative art series for Chanel’s new art magazine.
In brief
Cindy Sherman creates provocative art series for Chanel’s new art magazine. Cindy Sherman’s new art series, Fabric Matrons, debuts in Chanel’s October 23 art magazine. Originally reported by Vanity Fair.
Sherman’s Inspiration
Cindy Sherman was inspired by London Jewelers store in East Hampton.
“You know the London Jewelers store in East Hampton? It’s this big, fancy jewelry store right across from Citarella”
Sherman’s Initial Struggle
Sherman struggled to create her series, feeling she hated working because it wasn’t going anywhere.
“In the beginning, I was really struggling, I really didn’t know what the fuck I was doing, and it was the first time in my life I felt like I hated working because I just didn’t have a clear idea and it wasn’t going anywhere”
Chanel Invitation
Chanel offered Sherman free rein to use their archives for a new art magazine cover.
“The legendary French fashion house was making a second issue of its surprisingly vigorous, thick-stock glossy art magazine. Would it be possible to feature a new work by Cindy Sherman on the cover?”
Fabric Supply
Chanel sent Sherman 12 or 15 yards of fabric from their archives.
“Finally, they sent these reams of fabric that were 12 yards, or 15 yards”
New Art Series
Sherman created Fabric Matrons series of portraits of Hamptons matrons in Chanel.
“The new work is a radical take on aging and femininity, an uncut hit of Cindy Sherman, despite, or maybe even because of, her initial hesitation”
Chanel’s Art Strategy
Chanel’s global president of arts and culture created a free art magazine with no ads.
“Yana Peel, who joined Chanel as global president of arts and culture in 2020”
Magazine Details
Arts & Culture Vol. 2 magazine releases on October 23 with 300 pages and no ads.
“The Chanel magazine, Arts & Culture Vol. 2, comes out on October 23”
Magazine Content
Magazine features art, text messages with artists, and original lyrics by Patti Smith.
“There are original lyrics by our dinnermate Patti Smith. Andrew Durbin goes long on Peggy Guggenheim”
Chanel’s Art Investment
Chanel’s family has a net worth of nearly $100 billion and funds art programming.
“Alain Wertheimer and Gérard Wertheimer have a combined net worth of nearly $100 billion”
Chanel’s Art Strategy
Chanel’s art magazine aims to showcase global art without brand promotion.
“We wanted to make it about the people and the places and the ideas that we think are the most exciting in the world so that there could be discovery”
Magazine Impact
Magazine has lines at bookstores and features global art spaces.
“Lines formed down the block to snag a copy”
What Happens Next
Sherman’s Fabric Matrons series will be shown at Hauser & Wirth’s Frieze London show in May.
“The resulting work will soon be on view as Hauser & Wirth’s major Frieze London show at their Savile Row gallery in Mayfair”
What to remember
Cindy Sherman’s new art series, Fabric Matrons, debuts in Chanel’s October 23 art magazine.
