From Vanity Fair · José Criales-Unzueta · · 1m 10s
Elizabeth Holmes Style Shift
Elizabeth Holmes rebrands herself as a vulnerable mother after Theranos scandal.
In brief
Elizabeth Holmes rebrands herself as a vulnerable mother after Theranos scandal. Elizabeth Holmes presents herself as a vulnerable mother to counter her tech founder image after Theranos collapse. Originally reported by Vanity Fair.
Holmes and Evans dispute NYT quote
Holmes and her husband Billy Evans claim they have recordings of all interviews with journalist Amy Chozick.
“They’re playing a character I created”
Holmes' public image before film
The public saw Holmes as an ambitious tech founder with a uniform of black turtlenecks and red lipstick.
“the black-turtleneck- and kabuki-red-lipstick-clad founder of Theranos”
Holmes claims The Dropout damaged her image
Holmes and Evans say The Dropout show caused extreme damage to her public image.
“the depiction caused extreme damage to Holmes’s public image”
Holmes' personal brand strategy
Holmes built Elizabeth Holmes as a brand in tandem with Theranos to create a persona.
“the uniform provided ease to her busy life”
Holmes' new persona
Holmes presents herself as a beige cashmere-clad mother with messy hair and a baby in her arms.
“a beige cashmere-clad mother of two with messy hair who always has a baby in her arms”
Holmes' vulnerability
Holmes cries and blushes, wearing emotions on her skin while scanning for AI hologram.
“she is at a state of domestic dishevelment”
Seyfried's role in film
Seyfried reenacts Holmes' conversations with Fielder to affirm her persona as a mother.
“Seyfried’s reenactments of Holmes’s conversations with Fielder in You Can See Everything become crucial”
Holmes' deception revealed
Holmes' persona as a vulnerable mother is another layer of deception she uses to prove innocence.
“Liz Holmes, as she presents herself to Fielder, as an adoring mother and as a doting wife, is yet another persona”
The key point
Elizabeth Holmes presents herself as a vulnerable mother to counter her tech founder image after Theranos collapse.
