From Vanity Fair · Savannah Walsh · · 1m 10s
Scott Colom’s Mississippi Senate Race Turns Viral
Scott Colom’s viral campaign ads shift Mississippi’s Senate race as he edges out Republican Cindy Hyde-Smith.
In brief
Scott Colom’s viral campaign ads shift Mississippi’s Senate race as he edges out Republican Cindy Hyde-Smith. Scott Colom, a Democrat, leads Cindy Hyde-Smith in Mississippi’s Senate race after viral ads and a Christian faith endorsement. Originally reported by Vanity Fair.
Viral Campaign Ad Release
Scott Colom’s campaign released a viral ad on October 13 featuring a clip from Cindy Hyde-Smith’s February interview about beef prices.
“Sheee-it. I’d rather pick another senator instead.”
Ad Views and Impact
The ad garnered over 2.8 million views across X, Instagram, and Facebook within 36 hours, surpassing Barack Obama’s endorsement views.
Sinners Ad Campaign
Colom released a 'Sinators' ad on October 30, casting himself and twin brother Andrew as fictional twins in a 1932 Mississippi Delta film.
“this is a joke!”
AI Controversy
Colom deleted an ad after Mississippi Attorney General Lynn Fitch threatened legal action over an AI-generated image of Hyde-Smith fleeing reporters.
Senate Majority PAC Support
The Senate Majority PAC announced $1.2 million for Colom’s campaign ad campaign, calling him a competitive candidate.
Historical Context
Colom would be Mississippi’s first Black senator since the Reconstruction era (1865, 1877) if elected.
The big picture
Scott Colom, a Democrat, leads Cindy Hyde-Smith in Mississippi’s Senate race after viral ads and a Christian faith endorsement.
