Serena adds watch designer

Williams is collaborating with Audemars Piguet on a limited edition watch in white ceramic and pink mother of pearl. She's been a longtime collector.

“Watches are my life”

Very involved in the design

Williams spent time at Audemars Piguet headquarters in Switzerland to understand how the pieces work. For her, it was about empowerment and picking pink, her favorite color.

Mothers never take a breath

Williams admits she doesn't treat herself. She runs from training to meetings to putting her baby down without taking time for self-love.

“We become mothers and we do a lot and we never take a breath and we never stop.”

An extra hour for lying down

If she had an extra hour, Williams would spend it laying down. But she'd probably use it cooking or being with her kids instead.

“I never spend any time on myself and a lot of women are kind of like that.”

Pop culture meets classic style

Williams draws inspiration from pop culture and mixes it with classic silhouettes and colors to make it her own. Every day is a chance to grow.

No time for books anymore

Williams hasn't read a book in a while because she's with her kids every day. Picking up a tennis racket this summer threw any extra time out the window.

Playing doubles with Venus again

Sharing the court with her sister Venus is really cool. They get to laugh together but also stay serious and communicate.

Olympia's pride wins or loses

Williams's daughter Olympia gives her the biggest hug after every match, whether she wins or loses. She's looking at tennis from a different angle with her daughters watching.

“She's so proud of me every time I leave the court, whether I win or lose.”