From Vanity Fair · Dan Adler · · 1m 20s
Substack Cofounder's Media Vision
Substack cofounder Hamish McKenzie's memoir challenges media's survival amid digital chaos.
In brief
Substack cofounder Hamish McKenzie's memoir challenges media's survival amid digital chaos. Substack's hands-off content moderation helped it avoid Nazi newsletter backlash while growing to five million paid subscribers. Originally reported by Vanity Fair.
Substack's Early Struggles

Substack faced backlash for hosting white-supremacist newsletters in 2023.
“Substack Has a Nazi Problem”
The Platform's Growth
Substack grew to five million paid subscribers after launching in 2017.
Recent Funding Success
Substack closed a $100 million Series C round at a $1.1 billion valuation last year.
McKenzie's Book Title

McKenzie's memoir How to Save the Media suggests Substack can fix media's decline.
“How to Save the Media”
McKenzie's Interview
McKenzie called Substack's direct relationships model the key to saving media.
“I’m always going to be like a broken record coming back to the importance of direct relationships”
Nazi Newsletter Controversy
Over 200 writers wrote an open letter opposing Substack's hands-off moderation.
Platform's Current Position
Substack remains the go-to home for independent journalists and new media operations.
Bari Weiss Connection
Bari Weiss left The New York Times to build The Free Press on Substack.
Weiss's Career Shift
Weiss became CBS News editor in chief after Substack success.
McKenzie's Writing Career
McKenzie worked at Tesla and faced threats from Elon Musk over his book.
Substack's Independence
Substack avoided acquisitions from Twitter and X to maintain independence.
Media Fragmentation
Political discourse spreads across many newsletters with minimal overlap.
The key point
Substack's hands-off content moderation helped it avoid Nazi newsletter backlash while growing to five million paid subscribers.
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