From Vanity Fair · Hillary Busis · · 1m
We've Reached Peak Maxxing. It's Time to Minn.
The internet's slang explosion of '-maxxing' has become toxic, outdated, and ripe for replacement.
In brief
The internet's slang explosion of '-maxxing' has become toxic, outdated, and ripe for replacement. By 2026, internet slang '-maxxing' has become overused and offensive, signaling a need to abandon the trend. Originally reported by Vanity Fair.
The internet's slang explosion
The internet once allowed people to sound like themselves but now everyone talks like supplement-addled bridge trolls.
Maxxing slang takes over
By 2026, internet users adopted '-maxxing' to describe optimization, from gymmaxxing to sleepmaxxing.
Maxxing's ugly origin
Maxxing started in Gamergate with losers on SlutHate, using it to describe how they hoped to attract women.
Corporate co-option of maxxing
Cheesecake Factory's Instagram and Trump's DHS used maxxing, turning it into a corporate and political tool.
Maxxing's death knell
The Wall Street Journal declared 'thrift-maxxing' the new trend, ending AI 'tokenmaxxing' in corporate America.
The need to minn
After 12 months of maxxing, the author is ready to abandon the trend and replace it with something better.
The essence
By 2026, internet slang '-maxxing' has become overused and offensive, signaling a need to abandon the trend.
