From Variety · Cynthia Littleton · · 40s
AI, Sticky Content and Fan Communities Lead Variety Tech Summit
Entertainment leaders tackle AI's impact on content and fan engagement at LA summit
In brief
Entertainment leaders tackle AI's impact on content and fan engagement at LA summit AI tools could reshape entertainment production while building community-focused content strategies Originally reported by Variety.
AI reshapes entertainment
Generative AI promises to radically change movie and TV production workflows
“The dawning potential of generative AI promises to radically change how movies and TV shows are made”
Streaming platforms face challenges
Disney and Netflix struggle to expand streaming beyond video to boost profits
“Can Disney, Netflix and other entertainment giants build out their streaming platforms beyond video to boost profits and margins?”
Consumer trends shift
Changing leisure preferences require entertainment companies to adapt business models
“Javi Borges, global Americas media and entertainment sector leader for accounting and consulting giant EY, asserts that entertainment companies need to also understand the sea change that is afoot in consumer tastes for leisure-time pursuits”
Industry leaders converge
Nintendo, EY, WPP, Comscore, TikTok, Spotify, Sega and more attend LA summit
“Leaders from Nintendo, EY, WPP, Comscore, TikTok, Spotify, Sega and more set to speak at daylong gathering in Los Angeles”
Content strategy focus
Building sticky content and fan communities becomes critical for engagement
“The search for sticky content and building fan communities on the agenda at Variety's Entertainment and Technology Summit”
What matters most
AI tools could reshape entertainment production while building community-focused content strategies
