From Variety · William Earl · · 1m 20s
Amanda Brocato takes the top job at Rosenfield
A six-year run at an independent PR shop ends with the president's title and the corporate comms practice under her.
In brief
A six-year run at an independent PR shop ends with the president's title and the corporate comms practice under her. Brocato is now president of Rosenfield Media Group, leading corporate communications, business development, and strategy from Austin. Originally reported by Variety.
A new president
Amanda Brocato has been promoted to president of Rosenfield Media Group, the independent PR firm run by CEO Zach Rosenfield.
What she runs
In the role she helps lead the firm's corporate communications practice, the side of the business built on reputation and executive positioning work.
“she helps lead the corporate communications practice”
Growth sits with her too
Beyond comms, Brocato drives business development and strategy, so new revenue and the firm's direction both run through the president's office.
Based in Austin
She works out of Austin, Texas, not New York or Los Angeles, a reminder that entertainment and corporate PR leadership no longer has to sit on a coast.
Six years in
Brocato joined in 2020, the year the current version of the company was established under Rosenfield. She has been there for the whole build.
“since 2020, when the current incarnation of the company was established”
The step up
She was previously executive VP of corporate communications and live events, making this a promotion from a division lead to running the firm.
The essence
Brocato is now president of Rosenfield Media Group, leading corporate communications, business development, and strategy from Austin.
