From Variety · Jennifer Maas · · 40s
BlizzCon 2026 Sets Blizzard's Next Era
BlizzCon 2026 features Simu Liu, Le Sserafim, and T-Pain as Blizzard launches 'World of Warcraft Forever' after Microsoft's $69 billion acquisition.
In brief
BlizzCon 2026 features Simu Liu, Le Sserafim, and T-Pain as Blizzard launches 'World of Warcraft Forever' after Microsoft's $69 billion acquisition. Blizzard Entertainment launched 'World of Warcraft Forever' at BlizzCon 2026, two months after Microsoft acquired Activision Blizzard for $69 billion. Originally reported…
BlizzCon 2026 Launch
Blizzard Entertainment held BlizzCon 2026 in Anaheim, California, two months after Microsoft acquired Activision Blizzard for $69 billion.
Event Attendance
BlizzCon 2026 drew 35,000 in-person attendees and 12.5 million live viewers for the event.
World of Warcraft Forever
Blizzard launched 'World of Warcraft Forever' two months after Microsoft's acquisition, following its September 2026 announcement.
The main idea
Blizzard Entertainment launched 'World of Warcraft Forever' at BlizzCon 2026, two months after Microsoft acquired Activision Blizzard for $69 billion.
