From Variety · Marcelo Cajueiro · · 40s
Brazil Launches Anti-Piracy Campaign
Brazil starts anti-piracy campaign targeting IP theft across TV, radio, and theaters.
In brief
Brazil starts anti-piracy campaign targeting IP theft across TV, radio, and theaters. Brazil begins October anti-piracy campaign with media and telecom support to combat IP theft in audiovisual industries. Originally reported by Variety.
Brazil's FICA Announces Campaign
Brazil's Audiovisual Industry and Commerce Federation launches anti-piracy awareness campaign at end of October.
Media Groups Support Initiative
Local media, telecom and exhibition groups provide free advertising space for initial reach in São Paulo, Minas Gerais and Rio de Janeiro.
Campaign Expansion Plan
11:21's CEO Gustavo Bastos confirms initial focus on three populous states before nationwide rollout.
The main idea
Brazil begins October anti-piracy campaign with media and telecom support to combat IP theft in audiovisual industries.
