From Variety · Leo Barraclough · · 40s
Disney Kids Division Partners With Creators
Disney's Kids & Family division partners with creators like Dhar Mann and Nastya to meet kids where they are.
In brief
Disney's Kids & Family division partners with creators like Dhar Mann and Nastya to meet kids where they are. Disney's Kids & Family division is collaborating with creators such as Dhar Mann and Nastya to adapt to changing viewing habits among younger audiences. Originally reported by Variety.
Disney Kids Division Strategy
Disney's Kids & Family division partners with creators like Dhar Mann and Nastya to meet kids where they are.
“I think we can all probably acknowledge that there’s been a lot of disruption, especially in the kids space”
Viewing Habits Shift
Younger viewers watch everything from Bluey to Squid Game, prompting quick strategy changes.
“I experience it in my own home with a 12 year old”
Strategy Response
Disney steps outside its approach to adapt to changing viewing habits among younger audiences.
“They’re watching everything from Bluey to Squid Game”
The key point
Disney's Kids & Family division is collaborating with creators such as Dhar Mann and Nastya to adapt to changing viewing habits among younger audiences.
