From Variety · Brian Steinberg · · 40s
ESPN Taps Marvel’s Vision for ElClásico Debut
Marvel’s Vision promotes Barcelona vs Real Madrid soccer match on ABC.
In brief
Marvel’s Vision promotes Barcelona vs Real Madrid soccer match on ABC. ESPN uses Marvel’s Vision character to boost ABC’s first ElClásico broadcast with a 30-second promo and social media campaign. Originally reported by Variety.
ESPN and Marvel Studios Collaboration
ESPN taps Marvel’s Vision to promote ABC’s first ElClásico broadcast between Barcelona and Real Madrid.
“The Vision, the Marvel super-hero, must tackle two important missions on Sunday.”
Promotion Strategy
A 30-second promo voiced by Paul Bettany and social media campaigns target soccer fans.
Social Media Campaign
Q&A with Paul Bettany on soccer distributed across ESPN FC platforms and motion poster on Instagram and TikTok Stories.
The one thing
ESPN uses Marvel’s Vision character to boost ABC’s first ElClásico broadcast with a 30-second promo and social media campaign.
