From Variety · Pat Saperstein · · 40s
Gene Schwam Dies at 96
Veteran Hollywood publicist Gene Schwam, who worked with Elvis Presley and Julie Andrews, dies at 96.
In brief
Veteran Hollywood publicist Gene Schwam, who worked with Elvis Presley and Julie Andrews, dies at 96. Gene Schwam, a veteran Hollywood publicist who represented Elvis Presley and Julie Andrews, died at 96 in Los Angeles after a brief illness. Originally reported by Variety.
Gene Schwam's death
Veteran Hollywood publicist Gene Schwam died Friday in Los Angeles after a brief illness at age 96.
Co-founded Hanson & Schwam
Schwam co-founded Hanson & Schwam Public Relations with Adeline Hanson in 1955, establishing an independent agency that lasted decades.
Ladies first
Hanson said, 'Ladies first' when Schwam wanted his name at the front of the firm.
“Ladies first”
The bottom line
Gene Schwam, a veteran Hollywood publicist who represented Elvis Presley and Julie Andrews, died at 96 in Los Angeles after a brief illness.
