From Variety · Ethan Shanfeld · · 50s
John Wilson's Concrete Documentary Title Problem
John Wilson's documentary title 'The History of Concrete' sparks Hollywood skepticism.
In brief
John Wilson's documentary title 'The History of Concrete' sparks Hollywood skepticism. John Wilson's documentary 'The History of Concrete' faces skepticism from Hollywood executives who question its appeal. Originally reported by Variety.
Documentary Title Paradox

John Wilson's new documentary 'The History of Concrete' focuses on concrete history but struggles to sell its title.
“People are retelling stories that have already happened”
Hollywood Skepticism
Hollywood executives reportedly sigh when hearing the documentary's title, questioning its market appeal.
Global Filming Journey
Wilson travels to concrete conventions in las vegas and new orleans, ancient buildings in italy, and undisclosed gravesites.
Zoom Pitch Strategy
Wilson conducts zoom meetings to pitch the documentary to hollywood executives and explain its title choice.
Title Appeal Question
Executives reportedly mutter that no one wants to watch a movie called 'the history of concrete'.
In short
John Wilson's documentary 'The History of Concrete' faces skepticism from Hollywood executives who question its appeal.





