From Variety · Jem Aswad · · 1m
Laufey signs with Interscope and Verve Records
The two-time Grammy winner joins Universal Music Group after six years as an independent artist.
In brief
The two-time Grammy winner joins Universal Music Group after six years as an independent artist. Laufey's move to Interscope and Verve Records marks a major shift after building a massive independent career with 7 billion streams. Originally reported by Variety.
Laufey joins two major labels
The two-time Grammy winner signed with Interscope Records and Verve Records, reflecting her blend of pop and jazz.
Six years as an indie
Laufey built her career independently, racking up over 7 billion global streams across three studio albums.
Recognition beyond music
She was named one of Time's 2025 Women of the Year and honored as an Icelandic Knight by her home country's president.
Children's book bestseller
Her first children's book, "Mei Mei the Bunny," became a New York Times Bestseller.
Performing with orchestras
She's performed backed by the Los Angeles Philharmonic, the National Symphony Orchestra, and the China Philharmonic Orchestra.
Fresh off a global tour
Laufey recently completed a massive worldwide tour before signing with Universal Music Group.
Here's the gist
Laufey's move to Interscope and Verve Records marks a major shift after building a massive independent career with 7 billion streams.
