From Variety · Corbin Bolies · · 40s
Netflix Hires Mattel Executive as VP
Netflix appoints Mattel's Roberto Stanichi to lead consumer products and experiences.
In brief
Netflix appoints Mattel's Roberto Stanichi to lead consumer products and experiences. Netflix has named Roberto Stanichi, Mattel's former chief marketing and brand officer, as its new vice president of consumer products and experiences. Originally reported by Variety.
Netflix Names Mattel Executive
Netflix has hired Roberto Stanichi as its vice president of consumer products and experiences, poaching him away from his role as Mattel’s chief marketing and brand officer.
Stanichi's New Role
At Netflix, Stanichi will oversee global consumer products and licensing business and its global experiences division, including newer Netflix House activations.
Reports to Marian Lee
He will report to Marian Lee, Netflix’s chief marketing officer.
Here's the gist
Netflix has named Roberto Stanichi, Mattel's former chief marketing and brand officer, as its new vice president of consumer products and experiences.
