From Variety · Marlow Stern,Karla Cote · · 1m 10s
NFL's 20 Hottest WAGs
Taylor Swift's NFL marriage boosts league's female viewership and revenue.
In brief
Taylor Swift's NFL marriage boosts league's female viewership and revenue. Taylor Swift's engagement to Chiefs tight end Travis Kelce increased NFL viewership among teen girls by 53% and generated over $1 billion in revenue for the league. Originally reported by Variety.
WAGs definition
The term WAGs (wives and girlfriends) was popularized by the uk press in the early aughts for vicki beckham's pop career and footballer david beckham.
Swift and Kelce
Taylor swift and travis kelce, the pop superstar and stud tight end for the kansas city chiefs, tied the knot in july at new york city's madison square garden.
Viewership boost
Swift increased nfl popularity among girls aged 12-17 by 53 percent and women 35+ by 34 percent while generating over one billion dollars in revenue.
NFL's WAGs spotlight
The nfl highlighted pop star madison beer, model olivia ponton, and influencer marissa ayers as part of a coordinated content rollout during training camp.
WAGs list
The nfl's top wag s range from influencers to pop stars, entrepreneurs and olympic gold medalists.
What it means
Taylor Swift's engagement to Chiefs tight end Travis Kelce increased NFL viewership among teen girls by 53% and generated over $1 billion in revenue for the league.
