From Wellbeing Magazine · Sponsored Contributor · · 1m
HALLOWEENA™ Returns for Fourth Season
HALLOWEENA™, a naturally pumpkin-shaped mandarin, launches new retail partnerships and formats for Halloween growth.
In brief
HALLOWEENA™, a naturally pumpkin-shaped mandarin, launches new retail partnerships and formats for Halloween growth. HALLOWEENA™, a naturally pumpkin-shaped mandarin from GENESIS FRESH and AMFRESH Group, returns for its fourth season with expanded European retail distribution, new pack formats, and seasonal…
HALLOWEENA™ Returns for Fourth Season
HALLOWEENA™, the naturally pumpkin-shaped mandarin developed by GENESIS FRESH and grown and marketed by AMFRESH Group, returns for its fourth season with expanded European retail distribution, new pack formats and seasonal activations supporting its next…
New Retail Partnerships
This season, HALLOWEENA™ reaches shoppers through M&S and Tesco in the UK, Denmark’s pure-play online grocery retailer nemlig.com, online platform Picnic in the Netherlands, and Kaufland in Germany.
New Trick & Treat Pack
This year introduces a new HALLOWEENA™ Trick & Treat pack featuring a selection of exciting, freaky fruit designed to spark curiosity and inspire sharing.
Seasonal Activations
At Tesco, HALLOWEENA™ features in co-branded packaging with Jaffa® connecting an exciting citrus variety with a heritage fruit brand.
The big picture
HALLOWEENA™, a naturally pumpkin-shaped mandarin from GENESIS FRESH and AMFRESH Group, returns for its fourth season with expanded European retail distribution, new pack formats, and seasonal activations to boost Halloween fruit sales.
