# 2026 Midterm Ads Failing

> Three out of four candidates behind the most egregious 2026 midterms ads lost their races.
- Title: 2026 Midterm Ads Failing · Adweek | Shortify
- Summary: Three out of four candidates behind the most egregious 2026 midterms ads lost their races.
- Keywords: 2026 midterms, political ads, negative campaigning, election results, cambridge university, vivek ramaswamy, amy acton, roger marshall, steve hilton, Adweek
- Source: Adweek — https://adweek.com/creativity/did-the-sleaziest-political-ads-from-the-2026-midterms-work
- Author: Robert Klara
- Published: 2026-11-05T18:14:41+00:00
- Read time: 1 min
- Topics: 2026 midterms, political ads, negative campaigning, election results, cambridge university, vivek ramaswamy, amy acton, roger marshall, steve hilton
## Egregious 2026 Ads
Three out of four candidates behind the most egregious 2026 midterms ads lost their races.
## Amy Acton Wins
Democrat Amy Acton won by 7.9 points despite an attack ad from opponent Vivek Ramaswamy.
## Cambridge Study
A 2014 Cambridge University study found little evidence that down and dirty ads work well.
## Ramaswamy Ad Impact
Acton told CNN the ad that questioned her sexual abuse allegations crossed everyone’s boundaries.
## Key takeaway

Three of four candidates behind the most egregious 2026 midterms ads lost their races.