# 2026 Pearl River Trade Forum Success

> China's 2026 Pearl River International Trade Forum successfully connects businesses for global markets.
- Title: 2026 Pearl River Trade Forum Success · Financialpost
- Summary: China's 2026 Pearl River International Trade Forum successfully connects businesses for global markets.
- Keywords: pearl river international trade forum, canton fair, chinese companies, global markets, trade expansion, ai technology, business matchmaking, money, business, 2026, Pearl, River
- Source: Financialpost — https://financialpost.com/globe-newswire/2026-pearl-river-international-trade-forum-held-successfully
- Read time: 1 min
- Topics: pearl river international trade forum, canton fair, chinese companies, global markets, trade expansion, ai technology, business matchmaking, money, business
## Forum held at Canton Fair
The 2026 Pearl River International Trade Forum took place at the Canton Fair Convention Center on October 16, 2026.
## Theme and focus
Under the theme 'Building Mutual Trust and Joining Forces for Shared Success', the forum explored opportunities for Chinese companies expanding into overseas markets amid a changing global trade landscape.
## Pascal Lamy's address
Pascal Lamy, former WTO Director-General, described trust as the invisible infrastructure of international trade and recognized the Canton Fair's seven-decade role in connecting China with the world.
## Jiang Xiaojuan's presentation
Jiang Xiaojuan, University of Chinese Academy of Social Sciences professor, presented a new 'born global' model for ai-driven companies expanding into international markets.
## William Huang's insight
William Huang, EY China South Managing Partner, noted chinese companies are moving beyond exporting products to exporting capabilities like r&d and supply chain management.
## Zhu Lei's experience
Zhu Lei, Gree Electric Appliances VP, shared how the company has localized operations in brazil with 98% local employees.
## Jiang Cong's perspective
Jiang Cong, Xiaomi International VP, highlighted technology-driven companies need strong capabilities and compliance to build trust in global markets.
## Key takeaway

China's 2026 Pearl River International Trade Forum linked companies through trust-building and global market expansion.