# $60 sourdough loaf sparks online outrage

> A New York City bakery's premium Austrian rye bread divides the internet over price and craft.
- Title: $60 sourdough loaf sparks online outrage · Fox News | Shortify
- Summary: A New York City bakery's premium Austrian rye bread divides the internet over price and craft. Premium ingredients, handmade production, and New York…
- Keywords: rye bakery, new york city, austrian bread, sourdough, premium pricing, handmade bread, martin auer, tim auer, lafayette street, artisan bakery, social media reaction, news
- Source: Fox News — https://foxnews.com/food-drink/60-sourdough-bread-loaf-sparks-outrage-online-would-never-pay-much
- Author: Sadie Chafe
- Published: 2026-09-16T00:00:00+00:00
- Read time: 1 min
- Topics: rye bakery, new york city, austrian bread, sourdough, premium pricing, handmade bread, martin auer, tim auer, lafayette street, artisan bakery, social media reaction, news
## Austrian bakery opens in NYC
Rye, the first US location of Austrian bakery Martin Auer, opened on Lafayette Street in New York City with a focus on one thing: bread.
## The $60 rye sourdough loaf
Each 3.3-pound loaf of 100% rye sourdough sells for $60. Customers can also buy half loaves for $30, quarter loaves for $15, or individual slices.
## Family recipe spans 50 years
The bakery uses a sourdough culture that has been in co-owner Tim Auer's family for more than 50 years, brought from Austria to New York.
## Labor-intensive production process
Preparing the sourdough takes about a day. After mixing, resting, and shaping, the dough ferments again before spending 70 minutes in the oven, then rests for at least 8 hours before slicing.
## Premium ingredients justify the price
The $60 price reflects organic Austrian rye flour imported from Austria, handmade production on Lafayette Street, and New York's high operating costs.

> It's obviously all handmade here on Lafayette Street in one of the most expensive cities in the world, using only the best ingredients.
## Social media divided over cost
The price sparked criticism online, with some saying they would never pay that much and others arguing bread should be humble, not a luxury item.

> I simply would never pay that much for a loaf.
## Key takeaway

Premium ingredients, handmade production, and New York operating costs drive the $60 price tag, though customers can buy by the slice or half loaf.