# 63 CPG Brands Adopt Smart Checkout

> CPG brands fund smart checkout to boost sales.
- Title: 63 CPG Brands Adopt Smart Checkout · Pymnts | Shortify
- Summary: CPG brands fund smart checkout to boost sales. Sixty-three consumer packaged goods brands will fund smart checkout technology to apply promotions…
- Keywords: smart checkout, cpg brands, checkout promotions, fis, pymnts, retail media, business, finance, CPG, Brands, Adopt, Smart
- Source: Pymnts — https://pymnts.com/news/retail/2026/why-63-cpg-brands-said-yes-to-smart-checkout
- Author: PYMNTS
- Published: 2026-09-24T08:02:13+00:00
- Read time: 1 min
- Topics: smart checkout, cpg brands, checkout promotions, fis, pymnts, retail media, business, finance
## Smart Checkout Opportunity
Brands can now see how promotions affect individual purchases at checkout.
## Current Promotion Challenges
Most promotions rely on paper coupons or broad customer groups.
## Smart Checkout Benefits
Smart checkout applies savings automatically when customers pay.
## 63 Brands Participate
Sixty-three consumer packaged goods brands will fund smart checkout technology.
## Promotional Budget Gap
Retail media networks lead planned budget growth at 30%, while smart checkout gets only 13%.
## Smaller Brands See Advantage
47% of smaller brands expect smart checkout to become a strong competitive advantage within two years.
## Key takeaway

Sixty-three consumer packaged goods brands will fund smart checkout technology to apply promotions automatically at checkout, improving sales and customer engagement.