# ABC Affiliates Discontent Over Disney's Super Bowl Options

> ABC TV stations upset by Disney's multiple Super Bowl broadcast plans.
- Title: ABC Affiliates Discontent Over Disney's Super Bowl Options
- Summary: ABC TV stations upset by Disney's multiple Super Bowl broadcast plans. ABC affiliates warn Disney's Super Bowl LXI broadcast strategy could drop ad revenue…
- Keywords: abc affiliates, disney, super bowl lx i, nfl, broadcast options, ad revenue, abc television affiliates association, sports, ABC, Affiliates, Discontent, Disney's
- Source: NBC Sports — https://nbcsports.com/nfl/profootballtalk/rumor-mill/news/abc-affiliates-arent-happy-with-disneys-plan-for-multiple-super-bowl-options
- Published: 2026-10-22T17:53:29.934+00:00
- Read time: 1 min
- Topics: abc affiliates, disney, super bowl lx i, nfl, broadcast options, ad revenue, abc television affiliates association, sports
## ABC Affiliates Unhappy
ABC broadcast affiliates are upset with Disney's plan for multiple Super Bowl LXI viewing options.

> abc affiliates aren't happy with disneys plan for multiple super bowl options
## Disney's Broadcast Plan
Disney plans to broadcast Super Bowl LXI on ABC, ESPN, ESPN2, ESPNU, NFL Network, Disney Channel, and Disney+.
## Revenue Impact
The plan may drop ad revenue by up to 35% compared to last year's Super Bowl broadcast.

> may drop advertising revenue associated with broadcast viewership by up to 35% compared to last year
## Affiliate Concerns
An unnamed station group CEO says Disney's plan destroys value for each platform and ignores financial losses.

> any time you fragment distribution, you're destroying value for each of the individual platforms
## ABC Affiliates Association
The ABC Television Affiliates Association Board of Governors is discussing the issue with Disney.

> the situation is currently being discussed, per sherman, by the abc television affiliates association board of governors
## Disney Response
Disney says ABC affiliates are important partners and have successfully navigated similar situations before.

> our abc affiliates are important partners and we always take that into careful consideration when making these decisions
## Viewing Behavior
Most viewers watch Super Bowl in groups, so alternative broadcasts are less likely to attract individual attention.

> it's a communal event, which minimizes individual viewing
## Key takeaway

ABC affiliates warn Disney's Super Bowl LXI broadcast strategy could drop ad revenue by up to 35%.