# Ad Council PSA on Motherhood Struggles

> New mothers' mental health challenges revealed in Ad Council's 'What’s Her Secret?' PSA.
- Title: Ad Council PSA on Motherhood Struggles · Adweek | Shortify
- Summary: New mothers' mental health challenges revealed in Ad Council's 'What’s Her Secret?' PSA. The Ad Council's PSA highlights postpartum depression affecting 20%…
- Keywords: ad council, maternal mental health, postpartum depression, love your mind, mischief usa, seattle, nfl, Council, PSA, Motherhood, Struggles, Adweek
- Source: Adweek — https://adweek.com/brand-marketing/ad-council-psa-reveals-the-secret-struggles-of-new-motherhood
- Author: Andrea Michelson
- Published: 2026-10-01T04:01:00+00:00
- Read time: 1 min
- Topics: ad council, maternal mental health, postpartum depression, love your mind, mischief usa, seattle, nfl
## Early Motherhood Realities
A screaming baby, stretch marks, and crying in the shower are common early motherhood challenges kept secret.
## Ad Council Launches PSA
The Ad Council released 'What’s Her Secret?' PSAs ahead of World Mental Health Day to prioritize maternal mental health.
## Maternal Mental Health Crisis
At least one in five mothers report depression or anxiety symptoms postpartum, but 75% receive no treatment.
## Life-Threatening Consequences
Suicide and overdose from mental health conditions cause 27.7 percent of pregnancy-related deaths in the US.
## PSA Campaign Details
The Ad Council's campaign directs women to LoveYourMind.com/moms for expert-vetted maternal mental health resources.
## Creator's Personal Experience
Bianca Guimaraes, Mischief USA's creative director, shared her postpartum depression struggles and hidden thoughts.

> Those were thoughts I didn’t feel like I could say out loud.
## Key takeaway

The Ad Council's PSA highlights postpartum depression affecting 20% of mothers, with 75% untreated, urging access to mental health resources.