# Aditya Birla Lifestyle bets on festive demand

> Aditya Birla Lifestyle raises prices 6% to boost festive sales amid slowing demand.
- Title: Aditya Birla Lifestyle bets on festive demand | Shortify
- Summary: Aditya Birla Lifestyle raises prices 6% to boost festive sales amid slowing demand. Aditya Birla Lifestyle Brands raised prices 6% to offset higher costs…
- Keywords: aditya birla lifestyle brands, louis philippe, van heusen, allen solly, peter england, ashish dikshit, festive season, price increase, sales growth, casual wear, Aditya, Birla
- Source: The Economic Times — https://economictimes.indiatimes.com/industry/cons-products/fashion-/-cosmetics-/-jewellery/aditya-birla-lifestyle-bets-on-festive-demand/articleshow/135473116.cms
- Author: Aanya Thakur
- Published: 2026-11-02T19:24:00+00:00
- Read time: 1 min
- Topics: aditya birla lifestyle brands, louis philippe, van heusen, allen solly, peter england, ashish dikshit, festive season, price increase, sales growth, casual wear
## Price increase strategy
Aditya Birla Lifestyle Brands raised prices 6% to offset higher costs while testing consumer willingness to spend during festive season.
## Sales growth slowdown
Like-for-like sales growth remained flat in September, down from 5.3% in Q2 FY27, as festive calendar shifts impact demand.
## Consumer response focus
Managing director Ashish Dikshit emphasized balancing pricing and discounting to sustain growth amid price increase effects.
## Category performance shift
Casual wear and athleisure drove growth, while wedding-related purchases remained subdued in September quarter.
## Key takeaway

Aditya Birla Lifestyle Brands raised prices 6% to offset higher costs while betting on festive season demand growth.