# Adriana Sein Joins Believe as Americas President

> Believe appoints Adriana Sein as Americas President to expand operations across US, Canada and Latin America.
- Title: Adriana Sein Joins Believe as Americas President | Shortify
- Summary: Believe appoints Adriana Sein as Americas President to expand operations across US, Canada and Latin America. Believe appointed Adriana Sein as President…
- Keywords: adriana sein, believe, americas, president, canada, latin america, label artist solutions, juno awards, rock in rio, music, business, Adriana
- Source: Music Business Worldwide — https://musicbusinessworldwide.com/adriana-sein-joins-believe-as-president-americas
- Published: 2026-10-06T12:17:44+00:00
- Read time: 1 min
- Topics: adriana sein, believe, americas, president, us, canada, latin america, label artist solutions, juno awards, rock in rio, music, business
## Believe appoints Adriana Sein
Believe has appointed Adriana Sein as President, Americas for operations across the United States, Canada, and Latin America.
## Sein's background
Sein most recently served as SVP & Global Head of Artist & Market Development at ADA, Warner Music Group’s services arm for independent artists and labels.
## Sein's role
She will oversee Believe’s operations across the United States, Canada, and Latin America, driving expansion in the world’s largest music market.
## Sein's responsibilities
Sein’s remit covers commercial operations in North and South America, including Label & Artist Solutions business lines.
## Sein's quote
Adriana is a successful senior executive leader with a super strong track record in the global music industry.

> Adriana is a successful senior executive leader with a super strong track record in the global music industry.
## Sein's expansion plans
She will accelerate growth across Latin America and Canada while bringing Believe’s services to the US market.
## Recent US moves
Believe launched Label & Artist Solutions in the US in April, led by Thomas Maxwell, and created AZTEC, its first US record label joint venture with Az Cohen.
## Americas achievements
Believe artists won four JUNO Awards in Canada, signed Jesse Cook, and Los Dos De Tamaulipas won the 2026 iHeart Radio Music Award for Best New Artist (Regional Mexican).
## Key takeaway

Believe appointed Adriana Sein as President, Americas to lead commercial operations and growth in North and South America.