# Ads of the Week: 10 Campaigns That Caught Our Eye

> KFC's chicken game show and Zendaya's action movie ad lead this week's top campaigns.
- Title: Ads of the Week: 10 Campaigns That Caught Our Eye · Adweek
- Summary: KFC's chicken game show and Zendaya's action movie ad lead this week's top campaigns. KFC launched a game show for chicken fans with a $67,000 prize and…
- Keywords: kfc, zendaya, reebok, chili's, the washington post, liquid death, unhinged, beaches resort, Ads, Week, Campaigns, Caught
- Source: Adweek — https://adweek.com/creativity/ads-of-the-week-10-campaigns-that-caught-our-eye-from-on-to-kfc
- Author: Matt Barker
- Published: 2026-10-02T10:00:00+00:00
- Read time: 1 min
- Topics: kfc, zendaya, on, reebok, chili's, the washington post, liquid death, unhinged, beaches resort
## KFC Launches Chicken Game Show
KFC's game show features 30 fans competing for a $67,000 grand prize and the title of The Ultimate Believer.

> Don't crack
## Zendaya in Action Movie Ad
Zendaya fights assailants in a brutalist backdrop for On's second collection co-created with the star.

> Zendaya in your new favorite action movie
## Megan Fox for Ro Sparks
Megan Fox stars in a campaign about erectile dysfunction with sultry poses to normalize the issue.

> Megan Fox is Ro Sparks
## Reebok's Belmont Cameli Spot
Belmont Cameli directs dancers in Reebok's 'Born Classic. Worn For Life' campaign.

> Born classic. worn for life
## Chili's Suburban Collection
Chili's releases comfort-first suburban loungewear including cheese pull themed pieces.

> The suburban collection
## Washington Post's 'Relentless' Campaign
The Washington Post highlights investigative journalism with a physical newspaper dedicated to one story.

> Relentless
## Liquid Death x Goodwipes Collab
Liquid Death and Goodwipes release sCREAM Soda wipes as a parody of skincare campaigns.

> Pamper your cheeks
## Unhinged Casting Call
Unhinged's protein and caffeine bar campaign features diverse participants in a chaotic casting call.

> The unhinged casting call
## Key takeaway

KFC launched a game show for chicken fans with a $67,000 prize and Zendaya starred in an action movie ad for On.