# Ads of the Week: 12 Campaigns That Caught Our Eye

> Wet Ones, Asics, Verizon and others launch playful ads this week.
- Title: Ads of the Week: 12 Campaigns That Caught Our Eye · Adweek
- Summary: Wet Ones, Asics, Verizon and others launch playful ads this week. Twix, Asics and other brands release creative campaigns targeting specific audiences.
- Keywords: wet ones, asics, verizon, twix, ikea, southwest airlines, sour patch kids, mint mobile, prevagen, block, Ads, Week
- Source: Adweek — https://adweek.com/creativity/ads-of-the-week-12-campaigns-that-caught-our-eye-from-wet-ones-to-ikea
- Author: Matt Barker
- Published: 2026-10-09T10:00:00+00:00
- Read time: 1 min
- Topics: wet ones, asics, verizon, twix, ikea, southwest airlines, sour patch kids, mint mobile, prevagen, block
## Wet Ones Campaign
Wet Ones launched a campaign targeting hand hygiene with double-take optical tricks.

> Just for Hands
## Goodwipes Response
Goodwipes quickly countered Wet Ones with Times Square billboards and mobile trucks.

> Just for Butts
## Asics Campaign
Asics released a satirical nature documentary narrated by Sigourney Weaver for World Mental Health Day.

> Human Nature
## Verizon Campaign
Verizon featured Chris Briney in an '80s-90s inspired ad promoting daily rewards.

> Feel the Love
## Ikea Dating Game
Ikea launched a wardrobe-inspired dating show on YouTube with three singles.

> Storage is Sexy
## Twix Hallowmas
Twix released a 'Hallowmas 2026' campaign with Zombie Claus confusing holiday themes.

> Hallowmas 2026
## Sour Patch Kids
Sour Patch Kids launched a UK campaign showing destructive candy scenarios.

> Not as Sweet as They Look
## Southwest Airlines
Southwest Airlines promoted mid-flight device-free moments with a 'Meetings' campaign.

> Meetings
## Key takeaway

Twix, Asics and other brands release creative campaigns targeting specific audiences.