# AI Can't Replace Human Creativity in Entertainment

> Take-Two and Sony CEOs say AI lacks creativity for entertainment hits.
- Title: AI Can't Replace Human Creativity in Entertainment · IGN
- Summary: Take-Two and Sony CEOs say AI lacks creativity for entertainment hits. Take-Two Interactive and Sony Group Corporation leaders argue AI cannot replace human…
- Keywords: take-two, sony, creativity, entertainment, paley-international-summit, grand-theft-auto, home-alone, gaming, Can't, Replace, Human, IGN
- Source: IGN — https://ign.com/articles/if-hits-are-unexpected-datasets-arent-gonna-get-you-there-take-two-interactive-and-sony-bosses-say-that-ai-cannot-replace-human-creativity
- Author: Leanne Butkovic
- Published: 2026-10-20T15:18:10.896+00:00
- Read time: 1 min
- Topics: take-two, sony, ai, creativity, entertainment, paley-international-summit, grand-theft-auto, home-alone, gaming
## Take-Two and Sony CEOs
Strauss Zelnick and Hiroki Totoki, heads of Take-Two Interactive and Sony Group Corporation, say AI cannot replace human creativity in entertainment.

> Creativity is for humans, not AI
## AI as a Tool, Not Replacement
They see AI as a valuable tool but stress that creativity requires human forward-thinking.

> datasets, by definition, are backward looking
## Unexpected Hits Example
Zelnick cites Home Alone as an unexpected hit that defied data predictions.

> Home Alone went into production at Warner Bros. and they put it into turnaround four days into production
## AI in Entertainment Production
AI use in games, movies, and TV is contentious with recent debates over its role.

> gaming is the only industry pretending not to use AI
## Key takeaway

Take-Two Interactive and Sony Group Corporation leaders argue AI cannot replace human creativity in entertainment due to its inability to predict unexpected hits.