# AI in Entertainment: Leaders Clarify Its Role

> Entertainment leaders tackle AI's real impact in film and tech.
- Title: AI in Entertainment: Leaders Clarify Its Role · Variety
- Summary: Entertainment leaders tackle AI's real impact in film and tech. AI is reshaping entertainment with practical tools, not hype, as leaders push for clear use…
- Keywords: entertainment, film, tech, hollywood, ai tools, culture, Leaders, Clarify, Role, Variety
- Source: Variety — https://variety.com/2026/biz/news/battling-misconceptions-and-figuring-out-ai-entertainment-1236866336
- Author: Corbin Bolies
- Published: 2026-09-18T00:45:21+00:00
- Read time: 1 min
- Topics: ai, entertainment, film, tech, hollywood, ai tools, culture
## AI in Entertainment
AI tools are reshaping film and tech industries.

> i think the word ai is doing too much right now
## Google VP Mira Line
Mira Line says ai needs clearer industry definitions.

> one of the things we're doing is figuring out what ai means in the industry
## Meta VR Glasses
Meta launches vr glasses for $1,299 with 3d films.
## Jeffrey Katzenberg
Katzenberg insists ai won't disappear from entertainment.

> it is not going away
## Particle 6 Film
Particle 6 makes ai-assisted film 'storm dogs'.
## Key takeaway

AI is reshaping entertainment with practical tools, not hype, as leaders push for clear use cases.