# AI-R Studio wins Higgsfield's Adathon competition

> A Mexico-based studio took home $50,000 in AI credits for a spot about AI characters fighting for their creative lives.
- Title: AI-R Studio wins Higgsfield's Adathon competition · Adweek
- Summary: A Mexico-based studio took home $50,000 in AI credits for a spot about AI characters fighting for their creative lives. AI tools can help creative teams move…
- Keywords: ai-r studio, higgsfield, adathon, adweek, brandweek 2026, pico.love os, generative ai, advertising competition, ai video production, prompt artists, mexico, AI-R
- Source: Adweek — https://adweek.com/creativity/ai-r-studio-wins-higgsfields-ai-adathon-competition
- Author: Justin Chin
- Published: 2026-09-16T15:05:00+00:00
- Read time: 1 min
- Topics: ai-r studio, higgsfield, adathon, adweek, brandweek 2026, pico.love os, generative ai, advertising competition, ai video production, prompt artists, mexico
## AI-R Studio wins Adathon
The Mexico-based studio won Higgsfield's month-long competition, announced at Brandweek 2026 in Atlanta on September 16.
## Skip the deck, make the ad
The inaugural Adathon invited agencies to create a brief and produce a spot using AI in four weeks, launched in July.
## Don't kill the AI stars
AI-R Studio's winning spot shows AI characters like a gorilla and toucan being replaced by humans, set to "Video Killed the Radio Star."

> Don't kill the AI stars. They're just trying to improve your video.
## From idea to finished spot
The competition aimed to show what's possible when creative teams skip decks and approvals to move directly from concept to publishable ad.

> We wanted to see what becomes possible when creative teams can move directly from an idea to a finished, publishable spot.
## Prompt artists at work
AI-R Studio is the production arm of Pico.Love OS. The winning spot credited one creative prompt artist and five prompt artists.
## Fifty thousand in AI credits
AI-R Studio won $50,000 in credits on Higgsfield's platform, used by Snoop Dogg, Madonna, and Will Smith. Judges scored on creativity, storytelling, craft, and realism.
## Key takeaway

AI tools can help creative teams move from concept to finished ad in weeks instead of months.