# AI, Sticky Content and Fan Communities Lead Variety Tech Summit

> Entertainment leaders tackle AI's impact on content and fan engagement at LA summit
- Title: AI, Sticky Content and Fan Communities Lead Variety Tech…
- Summary: Entertainment leaders tackle AI's impact on content and fan engagement at LA summit AI tools could reshape entertainment production while building…
- Keywords: sticky content, fan communities, variety summit, entertainment tech, nfl, seahawks, seattle, entertainment, culture, Sticky, Content, Fan
- Source: Variety — https://variety.com/2026/digital/news/variety-entertainment-technology-summit-ai-fan-communities-1236864766
- Author: Cynthia Littleton
- Published: 2026-09-16T23:00:00+00:00
- Read time: 1 min
- Topics: ai, sticky content, fan communities, variety summit, entertainment tech, nfl, seahawks, seattle, entertainment, culture
## AI reshapes entertainment
Generative AI promises to radically change movie and TV production workflows

> The dawning potential of generative AI promises to radically change how movies and TV shows are made
## Streaming platforms face challenges
Disney and Netflix struggle to expand streaming beyond video to boost profits

> Can Disney, Netflix and other entertainment giants build out their streaming platforms beyond video to boost profits and margins?
## Consumer trends shift
Changing leisure preferences require entertainment companies to adapt business models

> Javi Borges, global Americas media and entertainment sector leader for accounting and consulting giant EY, asserts that entertainment companies need to also understand the sea change that is afoot in consumer tastes for leisure-time pursuits
## Industry leaders converge
Nintendo, EY, WPP, Comscore, TikTok, Spotify, Sega and more attend LA summit

> Leaders from Nintendo, EY, WPP, Comscore, TikTok, Spotify, Sega and more set to speak at daylong gathering in Los Angeles
## Content strategy focus
Building sticky content and fan communities becomes critical for engagement

> The search for sticky content and building fan communities on the agenda at Variety's Entertainment and Technology Summit
## Key takeaway

AI tools could reshape entertainment production while building community-focused content strategies