# AI Tokens Launch on China's Double 11

> Chinese AI vendors open stores on Double 11 but most plans see minimal discounts.
- Title: AI Tokens Launch on China's Double 11 · BigGo Finance
- Summary: Chinese AI vendors open stores on Double 11 but most plans see minimal discounts. Major Chinese AI vendors launched token subscription plans on Double 11 but…
- Keywords: zhipu, minimax, alibaba cloud, qwen, double 11, ai tokens, taobao, jd com, token subscription, finance, markets, Tokens
- Source: BigGo Finance — https://finance.biggo.com/news/2ff442ce-6aa1-4e13-bba6-f0624bd273b6
- Author: BigGo Finance
- Published: 2026-10-23T13:35:20+00:00
- Read time: 1 min
- Topics: zhipu, minimax, alibaba cloud, qwen, double 11, ai tokens, taobao, jd com, token subscription, finance, markets
## AI Tokens Debut on Double 11
Major Chinese AI vendors including Zhipu, MiniMax, Alibaba Cloud and Qwen Office opened stores on Tmall and JD.com to sell token subscription plans.
## Most Plans Barely Discounted
Zhipu's monthly card was cut by 3 yuan, while some MiniMax monthly cards offered 50% off for first orders.
## Token GMV Surges 450%
Token category GMV on Taobao rose 450% month-on-month on the first day of Double 11.
## Sales Remain Low
Flagship-store volumes for token products stayed in the hundreds despite the surge in GMV.
## Platforms Compete for Entry Point
Platforms aim to capture the top-up entry point for ai services, while vendors seek to reach individual users through e-commerce.
## Inconsistent Pricing Standards
Token pricing varies widely, with inconsistent metering standards and poor top-up experiences reported by users.
## Zhipu's Pricing Details
Zhipu's GLM Coding Plan Lite monthly card was priced at 118 yuan, cut to 115 yuan on JD.com.
## MiniMax Offers 50% Discount
MiniMax provided 50% off the first order on some monthly cards starting at 24.5 yuan.
## Tmall's AI Space Station
Tmall launched an AI top-up center called 'AI Space Station' during Double 11.
## Key takeaway

Major Chinese AI vendors launched token subscription plans on Double 11 but most offered negligible discounts, with sales remaining low despite a 450% month-on-month GMV increase.