# AI video is moving fastest outside Hollywood

> OpenArt’s CEO says AI video is already useful for creators and marketers, but film sets are not going away soon.
- Title: AI video is moving fastest outside Hollywood | Shortify
- Summary: OpenArt’s CEO says AI video is already useful for creators and marketers, but film sets are not going away soon. AI video is becoming a production aid first…
- Keywords: ai video, film, marketing, production, openart, video, moving, fastest, outside, Hollywood, The Hollywood Reporter
- Source: The Hollywood Reporter — https://hollywoodreporter.com/business/digital/generative-ai-tools-1236702155
- Author: Etan Vlessing
- Published: 2026-09-15T23:14:43+00:00
- Read time: 1 min
- Topics: ai video, film, marketing, production, openart
## AI is not replacing sets
OpenArt CEO Coco Mao expects film production to blend live shoots with AI help, not move fully online.

> I see this industry going to a combination of live production and AI enhancement
## Director turns prompts into video
OpenArt’s Director tool can turn prompts and scripts into clips up to five minutes long. The company calls the style “vibe directing.”
## Creators moved first
Social media creators are early users because fast video output fits their pace and volume. Marketing teams are also paying for revenue-driving content.

> This is an industry people are pretty willing to pay to make revenue generating content
## Hollywood is slower
Film and TV have adopted AI production tools more cautiously. Mao said that hesitation makes sense given the stakes and controversy around the craft.

> We see this [film and TV] industry honestly being the slowest one, for good reason
## Best use is around production
For now, Mao sees the strongest professional uses in previz and postproduction. Some new directors may replace sets, but pros are more likely to mix methods.
## Acting remains hard
Mao said AI still struggles to imitate human performance. She compared today’s resistance to early pushback against VFX, which later became standard film work.

> people’s acting is still very, very hard to imitate in AI
## Key takeaway

AI video is becoming a production aid first, especially for planning and finishing work, while live acting and sets still carry the main event.