# Airtel ARPU to cross Rs 300 soon

> Airtel CEO Shashwat Sharma says ARPU will hit ₹300 as postpaid customers surge to 20%.
- Title: Airtel ARPU to cross Rs 300 soon · The Economic Times
- Summary: Airtel CEO Shashwat Sharma says ARPU will hit ₹300 as postpaid customers surge to 20%. Bharti Airtel expects average revenue per user to reach ₹300 by…
- Keywords: bharti airtel, arpu, postpaid customers, shashwat sharma, indian telecom industry, rs 300, Airtel, cross, 300, soon, The Economic Times
- Source: The Economic Times — https://economictimes.indiatimes.com/industry/telecom/telecom-news/airtel-arpu-will-cross-rs-300-very-soon-need-to-upgrade-customers-says-ceo-shashwat-sharma/articleshow/134841193.cms
- Author: Kiran Rathee
- Published: 2026-10-09T18:26:00+00:00
- Read time: 1 min
- Topics: bharti airtel, arpu, postpaid customers, shashwat sharma, indian telecom industry, rs 300
## Airtel ARPU target
Bharti Airtel expects average revenue per user to cross ₹300 soon.

> I believe it's around the corner... We can go much beyond ₹300 as well
## Postpaid growth
Postpaid customers now make up 8% of Airtel's base, rising to 20% over the long term.
## Postpaid additions
Airtel added 1.05 million postpaid users this quarter, up 30% from 800,000.
## Upgrading strategy
Airtel plans to upgrade 346.5 million pre-paid customers using Fastlane and better pricing.
## ARPU growth drivers
Postpaid upgrades and data pricing changes could boost ARPU by 5-7% annually.
## Next steps
Airtel will focus on data centre expansion and postpaid customer upgrades to hit ₹300 ARPU.
## Key takeaway

Bharti Airtel expects average revenue per user to reach ₹300 by upgrading postpaid customers from 8% to 20% of its base.