# Alex Cooper's Unwell expands with four new YouTube shows

> The podcast network is doubling down on video and building a diversified media company with 14 active shows and nearly 100 million followers.
- Title: Alex Cooper's Unwell expands with four new YouTube shows
- Summary: The podcast network is doubling down on video and building a diversified media company with 14 active shows and nearly 100 million followers. Top podcast…
- Keywords: alex cooper, unwell podcast network, youtube, podcast expansion, video-first podcasting, call her daddy, podcast industry, creator economy, sirius xm, spotify, podcast talent deals, Alex
- Source: Adweek — https://adweek.com/media/unwell-alex-cooper-new-shows-youtube
- Author: Mark Stenberg
- Published: 2026-09-21T16:16:22+00:00
- Read time: 1 min
- Topics: alex cooper, unwell podcast network, youtube, podcast expansion, video-first podcasting, call her daddy, podcast industry, creator economy, sirius xm, spotify, podcast talent deals
## Unwell adds four shows this fall
Alex Cooper's podcast network is launching Petticoat Revolution, Chronically Out of Line, and Dani's Side Quest, plus a new season of Me and Who Els. All four shows debut on YouTube.
## YouTube is now the top podcast platform
37% of weekly podcast listeners named YouTube their most-used service in 2026, up from 31% two years ago. Unwell's shift to video-first podcasting reflects this industry-wide trend.
## Unwell is now a media company
The network has 14 shows in active production with nearly 100 million combined followers across platforms. Unwell recently secured a $500 million valuation from investment firm WTSL.
## Top creators are becoming executives
Creators like Cooper increasingly build staffing, intellectual property, and revenue streams beyond their original platforms. This mirrors a broader shift in the podcast industry toward diversified media companies.

> It always starts with talent and audience connection. With existing shows, our job is to amplify what's already working.
## Cooper commands massive podcast deals
Cooper joined Spotify for $60 million over three years in 2021, then moved to SiriusXM for $125 million over three years. She's now a key player in ongoing talent wars across the podcast industry.
## Platforms are poaching top creators
Netflix, YouTube, and Spotify are competing aggressively for exclusive talent. YouTube began offering multi-million-dollar deals in August to keep top creators exclusive to the platform.
## Key takeaway

Top podcast creators are becoming media executives, building multiple revenue streams and platforms rather than relying on a single show.