# Alix Earle's ad is basically a roast in serum form

> The influencer packed her Reale Actives campaign with hidden references to her dating life, reality TV drama, and past controversies.
- Title: Alix Earle's ad is basically a roast in serum form | Shortify
- Summary: The influencer packed her Reale Actives campaign with hidden references to her dating life, reality TV drama, and past controversies. Alix Earle used her…
- Keywords: alix earle, reale actives, marketing campaign, easter eggs, braxton berrios, tom brady, lando norris, dancing with the stars, call her daddy, alex cooper, influencer, dating rumors
- Source: Cosmopolitan — https://cosmopolitan.com/entertainment/celebs/a73760992/alix-earle-reale-actives-campaign-easter-eggs
- Author: Samantha Olson
- Published: 2026-09-16T17:30:21+00:00
- Read time: 1 min
- Topics: alix earle, reale actives, marketing campaign, easter eggs, braxton berrios, tom brady, lando norris, dancing with the stars, call her daddy, alex cooper, influencer, dating rumors
## Alix launches serum with hidden messages
The influencer's new Reale Actives Go Calm serum drops September 22, but the campaign is packed with subtle digs at her exes and critics.

> The only thing getting under my skin these days.
## The padded poster addresses BBL rumors
A poster reading 'Padded! Say goodbye to your flat behind' directly references speculation about whether she got a Brazilian butt lift.

> Kiss my ass! I paid a lot for it.
## Mirrorball gator nods to Dancing with the Stars
The glittery gator likely references her second-place finish on Dancing with the Stars season 34, won by Robert Irwin.
## The 95 jersey targets her ex Braxton
A football player wearing a 95 jersey is a dig at her ex Braxton Berrios, who was born in 1995 and plays in the NFL.
## Goat and deflated football shade Tom Brady
A random goat references Tom Brady's GOAT status, while a deflated football crushed in a grill alludes to Deflategate and their rumored dating.
## Call Her Calm jabs at Alex Cooper feud
The phrase 'Call her calm' is a direct reference to Call Her Daddy and her ongoing drama with podcast host Alex Cooper.
## Singapore mention hints at Lando Norris
Her specific mention of Singapore suggests she might attend the Singapore Grand Prix in October, fueling dating rumors with F1 driver Lando Norris.
## Key takeaway

Alix Earle used her product launch to subtly address rumors and drama surrounding her personal life, from her ex Braxton Berrios to her feud with Alex Cooper.